Still worried about the Google Exact match domain update? Take a lesson from Miley Cyrus on how to use an exact match domain to rank #1 for a SUPER competitive keyword, Miley Cyrus (hehe).
Miley Cyrus earned the #1 spot in this year’s Maxim Top 100. Every year, Maxim ranks 100 of the hottest women on the planet and publishes their list in the magazine. Ever since appearing on her very own Disney channel TV show, Miley has come a long way and she used the power of domains and the internet to achieve many of these feats.
Her success shows that short domain names matter and there are plenty of reasons why. Here’s a few key takaways from Miley’s official website:
1. She owns her Exact Match Domain
Miley Cyrus owns www.MileyCyrus.com! She also ranks #1 in Google for her name. Her website beats out Twitter, Wikipedia, and IMDB. Considering how much authority those 3 sites maintain, I consider that a marketing miracle.
Many celebrities are pretty lazy when it comes to owning their domain name. They build a website using cool hacks of their name or stage names. Unfortunately, this causes confusion and makes it harder to remember.
On the other hand, an exact match domain shows value upfront. It is the Mercedes-Benz of domain names. Miley understands this and made sure she owned her full name domain.
Still believe EMD’s lost their value? Follow these EMD recovery tips because premium keywords domains are still king.
Action Step: Buy the exact match domain for your most profitable keyword. If it is already taken, then here’s how to purchase a domain name from someone who already owns it.
2. She owns the .COM
Owning the .COM is a given to have any authority online. Now, you don’t need to build your website on a .COM.
You just need to own it.
It’s okay to develop a .net or .org but you need to own the .COM too. Many of your visitors will assume the .COM even if you don’t own it.
In fact, many fans and domain squatters registered the non-dot com versions of her name to benefit from her personal brand. This does not stop her from owning and running the .COM.
Action Step: Buy the .COM if you can afford it.
3. Her Website loads really fast
Website speed is an important metric in user experience and search engine rankings. A faster website attracts more visitors, ranks higher in the Google SERPS, and makes more money.
Let’s take a look at how fast Miley’s website loads:
Her website follows recommended steps for increasing website speed like minimizing redirects, image optimization, Minify CSS, enabled compression and dozens other elements to reduce page loading times and speed up performance.
Action Step: Test your website speed and follow these simple tips to make your website faster.
4. 22% of her anchor text is “Miley Cyrus”
Another amazing benefit of owning a high quality, exact match domain is the links you receive in return. 22% of all links to her domain have the anchor text “Miley Cyrus.” This is a marketer’s dream.
It also justifies the high price tag for keyword domains. You save so much money in the long run with a good domain name. It’s something that more business owners need to understand about SEO. You can either spend thousands of dollars paying SEO companies to build your quality links or you can buy a good domain name and get those same keyword rich links for FREE. Here’s a glimpse of her anchor texts:
Best of all, you own the domain name forever. It’s yours to keep. Once you stop the SEO services, your link building efforts are over. Exact Match Domains is one of the best investments around with the highest ROI.
Action Step: Go to Majestic SEO and research your anchor texts to see how people view your company
5. She Owns Her Online Presence
Ranking #1 in Google for her keyword is great, but let’s not forget type-in traffic. How many people do you think type MileyCyrus.com directly into their navigation bar. Probably Thousands. Here’s a Compete.com graph of traffic to the website:
Owning the exact match domain gives her control over his online brand. It prevents domain squatters from placing PPC ads and monetizing her name. It keeps traffic levels consistent regardless of how Google changes their ranking algorithm. Basically, Miley controls her online presence without relying on Twitter, Facebook, or Youtube to tell her fans who she is and what she does.
Action Step: Take control of your online brand, set a goal to increase direct traffic and make sure you rank #1 in Google for your brand’s keyword.
Conclusion
If you think EMD are overrated, then you need to put less focus on SEO and more attention to long term strategies. SEO changes every day and you cannot outsmart the engineers at Google for long. Neil Patel reports that the Google search algorithm changes every 2 hours. SEO will always be important but there are better ways to increase ROI without worrying about Google all the time.
If you have the budget to spend and know about a profitable keyword, you can really dominate your competitors and establish a long term competitive advantage with an exact keyword domain that clearly explains what your business does. Here’s 13 simple reasons to own a EMD.
Miley Cyrus is a brilliant woman and you could definitely learn a thing or two from her. Not only does she have beauty, but brains to go with those looks. She uses a main keyword, her name, to brand herself online. And she’s not the only pop singer either:
- Beyonce
- Lady Gaga
- Shakira
- Mariah Carey
- and on and on
Use these examples to envision how people really search for information online. They start with keywords. Whether it’s direct or search traffic, you will always create a lasting impression with a good keyword domain name.
Do you think Exact Match Domains Increase Traffic?
Now it’s your turn to comment. Do you think you really need an EMD to get lots of traffic? Has your experience with keyword domains been positive or negative? Share your personal story. I’d love to hear it!